What is Reveal Impact? Why now? And your other “W” questions
A through-line of my life and career is that I’ve always worked in service of others. An extension of that commitment is the launch of Reveal Impact, a new endeavor to support leaders at all levels through coaching.
I chose the name Reveal Impact intentionally* as it speaks to powerful coaching concepts and my vision for this work. My declaration statement: I coach people to reveal their authentic selves and to live and lead with purpose, integrity, and impact.
Reveal speaks to uncovering or bringing to light a person's potential — a process of discovery. To unearth what you want and where you want to go.
According to the dictionary, ‘to reveal' is to make known or visible something previously hidden, whether by uncovering (bringing to light), unveiling (presenting or making something known for the first time), or actualizing it (making something real or bringing something into existence).
Impact signifies the tangible results of your unlocked potential – greater success, fulfillment, and leadership effectiveness.
Importantly, “impact” can be external (for the world) or internal (in one's own life). I work with clients to achieve both.
The logo was also designed with intention.
The gold line represents the pivotal moment of change — the transition between your potential and your achievement, where clarity and new possibilities emerge. The thin quality of the line symbolizes the focus coaching provides, cutting through the noise; and suggests a fluidity, reflecting leadership as a continuous, evolving journey.
The dark purple font reflects introspection, strategic vision, and transformation; gold symbolizes wisdom and richness of the journey; and green represents growth and action. The balance of these colors creates a sense of movement, transition, and possibility.
About Amruza
I discovered coaching in my previous role as the founder and executive director of a nonprofit called Encompass that worked at the intersection of racial equity and animal protection. Leading Encompass was a deeply meaningful experience, one in which I learned the importance of self-awareness, resilience, and adaptive leadership.
My experience with an executive coach, Alan Heymann (who is still hugely instrumental in my growth), during this time, helped me hone these qualities. We worked to cultivate my mindset, presence, confidence, and so much more.
After Encompass I took a sabbatical to sit with some bigger picture questions like: How do I want to feel at work? What skills do I most want to utilize? What talents do I most want to cultivate? When I’m 70, what will I regret not pursuing? What fears are here? What is my gut pulling me toward?
Clarity came. I wanted to tap into my natural skills, yet feel challenged. I wanted to support people who are working to be their best selves in service of creating a better world. Coaching was something that kept coming to me, even when I tried to push it away (due to my fear and uncertainty). I decided to bet on myself because I love coaching that much.
I love coaching because it’s forward-looking, and the process itself necessitates doing inner work to unlock the potential already within the individual. I love “being” a coach (which entails a significant amount of self-work) and I love the process of “doing” coaching.**
Once I realized this, I applied and got accepted to Georgetown University’s one of the most highly selective executive leadership coaching programs, and from there I’ve taken off.
My growth as a coach is rooted in a decades-long journey to build my self-awareness and social insight. I’m committed to continuous learning and personal development, ensuring I can hold space for my clients to make meaningful progress on their own terms. The frameworks and theoretical foundations I’m currently most passionate about exploring are strengths-based approaches, adult development theory, emotional intelligence, mindfulness, neuroscience, and somatic/embodied practices.
More than anything I believe when there’s self-alignment, people are more able to reach their highest potential, thereby creating meaningful change for a better world. And for me, nothing feels better than being able to support someone in their process as they make that change.
* On a personal note, I also wanted a name with the initials RI in honor of my beloved, soul dog, Rihana who most people lovingly called Ri. (Photo below).
** The “‘being’ and ‘doing' of coaching” is a coaching concept that explains that effective coaching requires both the right skills ("doing") and the internal mindset and presence that shape meaningful interactions ("being").
